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The legacy of Anna Wintour and candidates for Vogue editor

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Anna Wintour resigns from her position as the leading editor at Vogue after many years influencing the fashion industry

When Anna Wintour presented her initial edition of American Vogue at the end of 1988, the reaction from the magazine’s printer was surprising: “Was there an error?” The cover, showcasing model Michaela Bercu in a Christian Lacroix couture jacket combined with denim jeans, was a departure from the meticulously styled, formal portraits that had characterized the magazine for many years. The photograph was relaxed, taken outside, and embodied a spontaneous spirit that would represent a fresh era for Vogue.



Significant Change in Fashion Trends

The event laid the foundation for Wintour’s outlook, which would revolutionize more than just the magazine, reshaping the entire fashion industry. She brought an element of authenticity and accessibility to the publication, steering it away from its previous focus on pure luxury. Choosing to feature a model in denim, even though it occurred accidentally due to a wardrobe mistake, initiated a cultural shift. It suggested that fashion could be part of everyday attire, not just seen on fashion runways.


Having made a name for herself at British Vogue, Wintour was brought in to revitalize the American edition, and over the next 37 years, she did just that. Under her leadership, the magazine moved with confidence through the supermodel era, the rise of grunge, the dominance of celebrity culture, and the evolution toward digital-first storytelling. Throughout, Wintour maintained an acute awareness of what fashion meant to culture at large—and how it could influence more than clothing.

This week, Wintour revealed she would be resigning from her position as editor-in-chief of Vogue, concluding one of the most impactful editorial careers in the history of fashion. Although she will remain as chief content officer at Condé Nast—a role she has occupied since 2020—her exit from the magazine’s editorial leadership marks the end of a notable era.

Wintour’s impact with Vogue extends far beyond the boundaries of its magazine. She transformed the norms of fashion covers, significantly including celebrities in a space that was previously reserved solely for models. In her first year, she placed Madonna on the cover—an unanticipated choice that launched a new mix of fashion and popular culture. This began a change that eventually embraced reality TV stars, political figures, and cultural icons appearing on the magazine’s covers.

Throughout her time at Vogue, Wintour kept her finger on the pulse of public interest, adjusting the magazine’s tone to reflect broader shifts in media and consumer behavior. Her editorial instincts often translated into real-world influence. For instance, she was among the first to bring figures like Kim Kardashian and Ivanka Trump into fashion’s mainstream conversation, offering them a platform that significantly expanded their visibility.

This editorial power wasn’t without criticism. Wintour’s decisions sometimes sparked backlash, such as the controversial 2008 cover featuring LeBron James and Gisele Bündchen, which prompted debate over racial imagery and representation. Yet, such moments only further cemented the reality that Wintour had become a central figure in the dialogue around fashion and power.

Her singular sense of style, marked by her signature bob hairstyle and renowned sunglasses, became closely tied to her professional persona. Wintour’s presence at the Met Gala, the much-desired acclaim of the September issue, along with various references to her likeness in pop culture (such as the fictional Miranda Priestly in The Devil Wears Prada) solidified her standing as a cultural icon.

Despite the air of mystique surrounding her public persona, Wintour often downplayed the attention on her image. She expressed more interest in creativity and the direction of the publications she led, rather than in how she was perceived personally. That said, her influence was inescapable, and she often leaned into it with self-awareness, attending events like The Devil Wears Prada musical gala, embracing the comparisons without directly confirming them.

Throughout her career, Wintour adeptly preserved her influence within a consistently evolving industry. Her capability to remain relevant amidst significant shifts in media—from traditional magazines to digital platforms—highlights her adaptability and strategic foresight. She recognized early on the importance of an online presence, even as traditional print outlets struggled to keep their audience. Although some critics contended there was an excessive emphasis on celebrity stories in the digital age, Wintour maintained that these choices were crucial for retaining cultural relevance.

Former colleagues and industry insiders suggest that Wintour’s decision to scale back her responsibilities was likely made autonomously. While she still holds the title of chief content officer, her impact on Vogue and other major Condé Nast magazines persists, and it is believed she will have a say in who succeeds her. Expectations surrounding this choice are already building.

Potential candidates include Eva Chen, director of fashion partnerships at Instagram, who brings a wealth of digital experience to the table—a crucial asset in today’s media landscape. Also frequently mentioned is Chioma Nnadi, currently overseeing editorial content at British Vogue, and widely viewed as one of Wintour’s protégés. Her rise within the organization has been watched closely, and she represents a potential continuation of Wintour’s legacy with a new generational lens.

Other names in the conversation include Amy Astley, former Teen Vogue editor now leading Architectural Digest, as well as current senior editors like Chloe Schama and Chloe Malle. Even Wintour’s daughter, Bee Shaffer Carrozzini, a film producer with ties to the fashion world, has been mentioned—though such speculation remains firmly in the realm of conjecture.

As Wintour moves on from the publication she helped transform into an international leader, people in the industry are now weighing her impact. The fashion world has evolved significantly during her time—not just in terms of style, but also regarding its role in cultural and political discussions. Topics such as sustainability, fair labor practices, and digital inclusion have turned fashion from a specialized interest into a wider dialogue about identity, principles, and societal evolution.

Wintour, often seen as the gatekeeper of fashion’s inner circle, helped open those gates—though not without maintaining a firm grip on the standards of taste and innovation that Vogue became known for. Her ability to merge exclusivity with mass appeal, and high fashion with everyday relevance, is perhaps her greatest legacy.

As the sector considers the future, the task for the person following in her footsteps will be to keep managing an ever-changing environment. Juggling the business demands of contemporary media with the cultural duties now associated with fashion won’t be simple. However, Wintour has already contributed to paving this path.

In various respects, her attendance at the wedding of Jeff Bezos and Lauren Sánchez earlier this year highlighted her distinct cultural status. Featuring Sánchez on the cover in 2023, Wintour was not just a guest at the occasion—she had contributed to framing the story surrounding it.

For all her accomplishments in the editorial world, Wintour’s most significant impact may be the manner in which she broadened the significance of fashion beyond its conventional limits. She not only captured trends—she shaped them, foresaw them, and, in numerous instances, originated them.

As Anna Wintour steps down from her position as editor-in-chief, Vogue and the larger fashion industry find themselves in a phase of contemplation and change. Her exit signifies more than just the closure of an era—it’s an opportunity to ponder the future direction for a magazine and an industry that she significantly shaped.

By Lily Chang

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